If you’re not blogging already, you should be!  Having a blog might just seem like extra work, but it’s well worth the effort.  Here are my top three reasons to have a blog on your studio’s website:

  1. Google loves blogs!  Consistently curating unique content for your blog means that Google “sees” your website in a more favorable light, which can positively impact your studio website’s ranking in search results.
  2. Blogs make your website relevant.  Instead of having static content that only updates a couple times a year, your blog page shows people that your website is up-to-date, informative, and reliable.
  3. A blog gives your studio a voice.  Chances are there’s a lot of information on your websiteinformation that’s useful but can also seem impersonal.  A blog, however, feels like a real connection to your studio community; it’s a chance for your studio’s personality to shine through!

So if you haven’t done it already, call up your web designer and get that blog page added to your website.  Start by adding (or scheduling) a blog post every other week, then see if you can ramp up to three or four times per month. Remember that consistency is key!  

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